Driving nationwide digital payment awareness through SMS and mobile engagement
DigiVAARTA
As part of the Government of India’s mission to promote digital payments, the Ministry of Electronics and Information Technology (MeitY) launched DigiVAARTA, a citizen communication initiative. CDFI supported the project by developing and managing campaign content through Samwad, securing TRAI approvals, and coordinating with NIC to establish a toll-free number (14444) for two-way citizen interaction via SMS and mobile app. The platform enables the government to directly engage citizens, share verified information, and encourage adoption of UPI, BHIM, and other digital payment modes.
19
million+ SMS messages exchanged across India
12
million+ citizens reached through the campaign
Region
Across India
Start Date
28 September 2018
Status
Completed
Lead Partner
Ministry of Electronics & Information Technology (MeitY)
Benefeciaries
Citizens across India
Connecting millions of Indians to digital payments, one message at a time.
Ministry of Electronics & Information Technology (MeitY)
CDFI collaborated with MeitY, Samwad, and NIC to conceptualise, design, and implement DigiVAARTA, a large-scale communication platform for digital payment promotion. The initiative leveraged both SMS and a mobile app to deliver educational content on safe and convenient digital payment options. CDFI’s role included developing multilingual content, obtaining TRAI approval, coordinating technical integration with NIC’s SMS gateway, and supporting campaign rollout across India.
Impact of DigiVAARTA
19 Million+ Messages Exchanged
Citizens across India received verified digital payment awareness content through SMS and mobile app.
Nationwide Toll-Free Access
Toll-free number 14444 enabled SMS and IVR-based engagement between citizens and government.
Multilingual Communication
Content developed and distributed in two languages for maximum inclusivity.
Built for awareness. Designed for inclusion.
Government Collaboration
Developed in partnership with MeitY, NIC, and Samwad under the Digidhan Mission.
Nationwide Rollout
System integrated within NIC infrastructure for secure, high-scale message delivery.
Sustainable Platform
Ready infrastructure for future citizen engagement campaigns beyond digital payments.
Features of the Implementation
SMS and app-based citizen engagement system
Integration with NIC SMS Gateway
Toll-free number 14444 for nationwide access
Multilingual content approved by TRAI
Mobile app for interactive communication
Analytics to track message delivery and engagement
Benefits of the Implementation
Promoted safe and inclusive digital payment practices
Enabled government-to-citizen communication at scale
Increased awareness of digital payment modes (UPI, BHIM, IMPS, etc.)
Fostered trust and familiarity with cashless systems
Strengthened citizen engagement under Digidhan Mission
How the solution bought an impact of scale
Pregnant and lactating mothers benefitted
15
MN+
Pregnant and lactating mothers benefitted
15
MN+
Pregnant and lactating mothers benefitted
15
MN+
Awards and Recognitions
Research
Meghalaya government won the Skoch Award. The award was won in theGold category to Improve Social Parameters’ in the state’s South West Garo Hills region.
Research
Meghalaya government won the Skoch Award. The award was won in theGold category to Improve Social Parameters’ in the state’s South West Garo Hills region.
Research
Meghalaya government won the Skoch Award. The award was won in theGold category to Improve Social Parameters’ in the state’s South West Garo Hills region.
Research
Meghalaya government won the Skoch Award. The award was won in theGold category to Improve Social Parameters’ in the state’s South West Garo Hills region.
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